Hahn Writing Services

A few of my clients asked me recently if they should start a newsletter to send out to their clients. My answer is always an emphatic "yes" (and not because I hope they'll ask me to write it for them)! Here are three reasons why:

1. Newsletters are a great way to keep your name, brand or product top-of-mind.  Whether you sell cars or ideas, you want your customers to think of you the next time their needs turn towards your specialty.

2. You're offering a free benefit to your customers. But there's a catch here: Make sure you provide a newsletter that provides real value. Offer advice that your customers haven't heard before. Not only will this ensure that you are truly offering a great service, but it ensures that they'll read future issues --  or even forward it on to colleagues. You can also offer incentives, such as discounts or competitions, to help foster forwarding on.

3. A newsletter will increase the word count of your website. The basic rule of Seach Engine Optimisation is that the more words on your website to search, the higher your ranking should be on search engines. Therefore by offering a newsletter, you are advertising your business on several levels.

If you're worried about time constraints, a newsletter doesn't have to be weekly or even monthly. A quarterly newsletter can be just as effective. If you are offering truly informative information, the more eagerly it will be read by subscribers. It's also best to keep it short, say about a single page, in order to keep the reader's interest.

One of my clients, a financial markets educator,  provides a free newsletter through their website regarding market performance. What makes this newsletter an excellent example is its use of the company's in-house experts to write informative pieces analysing a specific market or stock in a tutorial style. This newsletter proves the credibility of the company and their expertise while offering unique and useful information to readers. 

I'll be adding an e-newsletter myself (by subscription) over the next few months, so keep an eye out for it!