Why I'm here
With over twelve years' experience, I felt it was time to start doing what I've always wanted to -- write for myself.
When I sat down at my computer for the first time, I realised I didn't know what to write! I've been writing for other businesses for so long that it was hard for me to think of topics. It was around this time that colleagues and friends started calling me up to ask me if I could help them with their copywriting needs.
I slowly came to the realisation that I enjoyed writing for businesses. The process of learning and inspiration is one that never grows tired. When you work with a business, or an individual, it is a constant process of discovery and collaboration. Helping a business to identify what makes them unique is a process I thoroughly enjoy. Hence why I'm here.
I've helped all kinds of businesses, from stock brokers, banks, recruitment agents through to online news sites. I've produced information ranging from scripts, presentations, prospectuses through to fridge magnets! Each project offers its own challenge no matter the size or complexity.
I'll add to my journal entries with information, hints and advice on how to perfect your message. Getting the right message out to clients means you've made a strong impression. It keeps customers coming back!

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